Packaging Communicates Essential Information
Plastic packaging does more than keep products fresh, preserved and intact. Packaging plays a critical role in communicating essential information to the consumer.
Packaging allows important product information to be displayed such as nutritional content, allergy warnings, recycling information and expiration dates. This keeps consumers informed so they can make wise purchases. Packaging also communicates the product’s brand. Many products and brands are instantly recognized simply by the style, color and label of the package. This helps consumers distinguish between products and make product choices as they shop.
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